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News Article


Landmark Scheme Proposed at Eastrop Roundabout

A planning application is poised for submission to Basingstoke & Deane Borough Council, for a new John Lewis ‘At Home’ and Waitrose superstore.  The proposed scheme would comprise 107,500 , in a ‘landmark’ building, highly visible on the car park site presently overlooking Eastrop roundabout.

The intention is to combine the two brands, both owned by the John Lewis Partnership in what would be only the second development of its type in the UK thus far …  the other being in Ipswich.

The Council and Muse Developments are rightly very excited about the discussions, not only from a financial viewpoint, but because it would also spearhead the proposals for regeneration of the wider Basing View area. The scheme would draw the town centre’s retail offering further eastwards and improve the appeal for Basing View as a commercial location.

If the Borough and Muse can finally land a hotel operator as well in this locality, then they will have laid the foundations for what should prove to be a successful “in town, mixed use business park”.  However, they will continue to remain reliant upon a significant improvement in market conditions before speculative office development becomes viable again.

Subject to planning, the proposal is for Waitrose to trade on the ground floor of the combined superstore and for John Lewis ‘At Home’ to operate on a ground and mezzanine level.  Over 400 car parking spaces are planned at roof level, with access arrangements taking advantage of the topography of the site. If approved, the store would be opened some time in 2015.


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Contact for further information:
Richard Thomas
Telephone:  01256 840 777

September 2013


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