Basingstoke & Deane Borough Council, fronted by their Project Team and the Leader of the Council, have recently presented their “growth” plans and projects to a selection of the most active agents working within the M3 corridor market.
The venue for the presentation on Friday 19th September was the Aqua Nueva Rooftop Restaurant in the West End, in conjunction with Muse who are their appointed development partners for the ongoing generation of Basing View.
The 70 strong audience enjoyed a screen presentation coupled with speeches from Muse and Councillor Clive Sanders, the latter being the Leader of the Basingstoke Council.
Councillor Sanders took the opportunity to reinforce his views as to why the town is such a good business centre;
- A number of national and international companies have, and continue, to enjoy success in the town.
- Its outstanding location offers convenience to London, the South Coast, the main airports and coastal ports.
- Transport connections, road and rail, are quick and direct with an ongoing infrastructure upgrade to the Black Dam roundabout serving Junction 6 on the M3.
- There is the availability of development land in the Borough to satisfy future demand for offices, industrial and warehouse space, and housing …… with immediate car access and good parking standards.
- The town is competitively priced with rents and costs of living being much cheaper than London or even nearby Reading.
- There is access to high spending demographic groups
- The Council are badging themselves as “pro-business”, in a position to unlock investment as a major commercial land owner in the town.
- A highly skilled workforce of around 37,000 people exist within an acceptable travel distance to their work area.
- There is housing to suit a variety of requirements from country and village locations to town centre apartments, with a range of different sizes and prices.
- Finally, according to the Council, some 92% of Basingstoke residents think that the town is a great place to live …….. with first class shopping, leisure and cultural activities, including a regionally renowned concert hall and the new Airkix Indoor Skydiving Centre.
Basing View itself is now experiencing the first phases of regeneration investment. The photographs below depict ongoing public realm measures which include pavement widening, road resurfacing, new street lighting, signage/branding, and refreshed landscaping. The Waitrose and John Lewis site is now seeing major ground works progress, with completion projected for November 2015.
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